For our class presentation, we researched how the Groundswell helps your company. This was actually a very interesting topic because I could see it in everyday social media life. Wikipedia is a site that builds community. People post articles for others to see. You can find anything you need on Wikipedia. The posts may not always be 100% accurate, but you are sure to find everything you need.
Helping the Groundswell simply means, you should let your customers build something together. For example, our Groundswell book, by author Charlene Li, explains that a South Korean search engine was not getting any views because of the lack of responses in Korean. When a few thousand Koreans asked questions, they got 110,000 responses in return. More responses = more dollars. Wiki’s help the groundswell.